New-generation BMW iDrive World Premiere Takes Place Tomorrow

New-generation BMW iDrive World Premiere Takes Place Tomorrow

BMW will present the next eighth generation of its outstanding iDrive infotainment system tomorrow.

iDrive arrived 20 year ago: it was first used in the BMW 7 Series in 2001. Since then this in-car operating technology has undergone updates, improvements, expansion of functionality and, finally, it’s coming to the eighth generation.

BMW developers and designers today focus on user interaction and user experience.

The next-generation iDrive brings about another paradigm shift – this time to a new kind of relationship between drivers and their vehicle,

BMW says.

The world premiere will be available live stream at www.live.bmwgroup.com on Monday, March 15, 2021, 4:30 p.m. CET/Cetral European Time (11:30 a.m. ET/Eastern Time, March 15th 2021).

Viewers can also follow the BMW Group social media – LinkedIn, Twitter, Facebook, YouTube for the live broadcast.

Source: BMW

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