Hyundai Motor officially unveils its latest BAYON crossover, specially designed for the European continent.
The smallest representative of Hyundai’s crossover/SUV lineup, the BAYON crossover, will enter the largest, most promising and fast-growing segment of the European automotive market. There is very serious competition and strong players there.
The main rivals of the Hyundai BAYON in Europe will be, for example, new generations of the Renault Captur and new Peugeot 2008: they are the most popular crossovers in Europe today. There is also the Citroen C5 Aircross, Mazda CX-3, the Nissan Juke, once very popular, finally. The list can go on…
What are the advantages of the new Hyundai’s crossover? Why should Europeans buy the BAYON? And will they?
Hyundai says about sophisticated styling, “standing out from the crowd,” a spacious and comfortable cabin, a 10.25-inch digital cluster and a split center touchscreen, plenty of personalization options, and even a Bose sound system.
We can also add Hyundai’s advanced SmartSense safety system, a 48-volt mild hybrid system, efficient and powerful 100-hp and 120-hp engines.
This is all true. All this is really present in the BAYON. In addition, it is slightly smaller than the Captur and Peugeot 2008, and it looks nicer than the same-sized Volkswagen T-Cross.
As such, all the listed advantages could stimulate the European buyers. In theory…
How much will the new crossover cost? The question is still open. The Hyundai BAYON in Germany is just undergoing homologation (certification), although it is already on the list of expected models. The BAYON is not yet mentioned on the brand’s websites in France and the UK, but it is only a matter of time.
Simply put, the success of this small stylish crossover in Europe will depend, first of all, on its price. Thus, to be continued…